How PropLytics Data Works
The engine behind smarter real estate investing.
At PropLytics, we empower investors with actionable insights grounded in high-integrity real estate data. From individual buyers to institutional analysts, our tools help you confidently evaluate markets, forecast returns, and build portfolios that perform — all powered by a robust, real-world dataset.
Where Our Data Comes From
PropLytics combines multiple data pipelines to provide the most complete, accurate, and up-to-date investment profiles on the market. Our sources include:
IDX partners and MLS-compliant feeds
Local real estate partners, including brokers, agents, and verified listings
Market research and platform benchmarking against
trusted sources like Airbnb, Zillow, and Redfin
We cross-validate pricing, rental potential, and availability metrics using multiple touchpoints to maintain a high standard of accuracy across all properties in our system.
How ROI Is Calculated
ROI shouldn’t require a spreadsheet or a finance degree. Here’s how PropLytics makes it simple and powerful:
We ingest key investment signals from each listing price, estimated rent, occupancy, and market conditions.
We apply an investor-style default model, using common assumptions (20% down, interest rate, taxes, expenses).
You adjust your data — customize loan terms, expense ratios, revenue assumptions, and more — to run your own math. (These are in our Map Page)
Whether you're conservative or aggressive with your model, you’ll see how the investment plays out under your strategy.
Understanding Our ROI Model
At PropLytics, we employ a comprehensive ROI model that combines both cash flow and property appreciation to provide a holistic view of your investment's performance over time.
ROI Calculation Formula
We calculate the annualized ROI using the following formula:
ROI(%) = [(Total Cash Flow + Appreciation Gain) / Total Cash Invested] ÷ Number of Years × 100
Where:
Total Cash Flow:
Sum of all net rental income over the investment period.
Appreciation Gain:
Increase in property value over the investment period.
Total Cash Invested:
Initial down payment, closing costs, and any additional capital expenditures.
Number of Years:
Duration of the investment holding period.
This formula provides the Compound Annual Growth Rate (CAGR), reflecting the average annual return on your investment, accounting for both income and appreciation.
ROI Models We Use
PropLytics provides multiple return perspectives to match different investor styles:
Cash Flow Model
Understand monthly/annual cash flow after expenses — a core metric for income-focused investors.
CARC (Cumulative Annualized Rate of Change)
Think of this as your real estate version of stock market ROI. If the S&P averages ~8% annually, how does this property compare?
Year-over-Year ROI Forecasting
Factor in appreciation, taxes, income, and financing to project long-term performance.
This gives you clear answers to critical questions like:
“What’s my return if I hold this for 5 years?” or “How does this stack up against other investments?”
What Makes PropLytics Different
Investment-first design:
Every feature is built with ROI clarity in mind. No fluff, no filler.
Real-time modeling:
Adjust assumptions instantly — no exports, no spreadsheets.
Data you can trust:
Every number you see is backed by verified sources and double-checked against real market activity.